SEO is the science of improving the appearance of a website or website page in organic search engine results.
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Search Engine Optimization (SEO) is the science of improving the appearance of a website or website page in free (unpaid) search engines results such as Google, so that it appears in the first results, by studying how search engines work and the influencing factors On ranking and improving search engine results, as well as treating some errors and problems in websites, which is one of the branches of the e-marketing field.
SEO is part of Search Engine Marketing (SEM). For this field, specialized companies and consultants are involved in the process of configuring search engines for their clients' websites. There are two classifications of the practices used in preparing the site for search engines, The first is (the white hat), which is a group of methods authorized by search engines, such as that provided by Google to site managers, and it includes the structure of content and improving the quality of the site. The second is (black hat), which is illegal and rejected deception which the owners of the method (white hat) consider an unfair way to improve the appearance of sites. And the owners of the (black hat) method respond to them that the general goal of optimizing the websites (search engines) is to improve the appearance of your site without others in the search engines, whatever the method.
Factors affecting SEO are divided into two types:
On-site SEO factors
They are the internal factors of the site and include primary and subheadings, HTML codes, content quality, internal links that link the various pages, and search keywords.
Off-site SEO factors
It is a group of factors that affect your site's ranking in search engines and are not related to HTML codes, and it includes:
External links
That refers to your site, but it must be taken into account that the links must be from reliable sources in order to have a good impact and help in good ranking. Whereas if it is from bad or banned sites from Google, its effect may be bad, but it is very costly.
social networks
The relevance of web pages is measured by the degree to which users interact with the site on social networks. That is, how many people are reposting it and commenting on it. The larger the number, the more positive signals it sent to search mechanisms.
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